CLIENT SERVICES

Live Blogging from the Future of Media Summit 2008 -- Silicon Valley, Computer History Museum

2:00 pm -- Welcome to the Future of Media Summit from Ross Dawson, Chairman of the Future Exploration Network, who encourages live blogging (of course)
2:20 pm -- Our table decides to use Nokia for a case study, applying the Future of Media Strategy Tools. This is because Ari works for Nokia and can provide us with lots of interesting insight. Louis takes the notes.
2:35 pm -- Someone mentions FriendFeed. Kathy opens an account.
3:00 pm -- Each table reports on its case -- ours on Nokia, delivered by Mick, is by far the best! (There's another on Nokia and one on CBS, Facebook and Yahoo!)
3:13 pm -- Kathy continues to see where her friends are up to on FriendFeed.
3:27 pm -- Case studies done. Waiting for Sydney to join on the video feed. Is there any coffee?
3:48 pm -- Good morning, Sydney! The Future of Media Report has 100,000 readers each year. Ross reviews it for attendees now present on both sides of the Pacific.
4:00 pm -- Panel discussion: "The Future of TV and Video". Mark Goldman (Current TV), Mark Antonitis (KNRON-TV), Bruce Meagher (SBS) and Mark Pesce (FutureSt).
4:01 pm -- Coffee from Starbucks across the street. My blogging should pick up steam now!
4:16 pm -- "Quality of content is the key" today (Mark Antonitis)
4:19 pm -- "Good writing, good production values" what makes a YouTube video really successful (Bruce Meagher)
4:22 pm -- "TiVo to debut in Australia this week -- a bit of yawn" -- time-based aggregation vs. salient aggregation (Mark Pesce)
4:25 pm -- Your credibility is on the line, "If I keep sending my friend crap, he'll stop opening my emails". We are generating our own content streams from many sources.
4:28 pm -- Did you know CurrentTV was Al Gore's idea?
4:31 pm -- Revenue models: Local direct advertising, local infomercials (KRON); AdWords (for the Internet) -- smaller ads for video
4:38 pm -- "Many ways to get content -- find the right resources who will enthusiastically and effectively produce content. Enjoyment and uniqueness (brand) of consuming information....lead to 'world domination'." Need to have base content + high-quality, unique content. (Mark Antonitis)
4:44 pm -- There are three ways we consume information: "Read, listen, watch" -- You need to be in all three to survive" to master "world domination" in TV and video (Mark Antonitis)
4:46 pm -- Next panel -- "Future of Privacy and Personalized Advertising" with Chris Saad (Dataportability.org & Faraday Media), Jenny Williams (Ideagarden), Shannon Clark (Nearness Function) and Jason White (Traffic Marketplace)
4:53 pm -- Don't worry about how much "information" Google has on you -- they (and the others) have no idea how to use it. (Chris Saad)
4:55 pm -- Targeting ads to your searches (good idea); targeting ads to your social networking (too hyper-optimized) (not a great idea) (Shannon Clark)
5:02 pm -- "Achieve a reality where the user not only owns their data, but also has control over it" (Chris Saad)
5:13 pm -- "Users do want advertising -- as long as it's timely and relevant" Subscribe to ads, standardized interactions, personal digital assistance (Jenny Williams)
5:15 pm -- Customize ads you want to see ("If I'm interested in buying a Ford Explorer, then I can customize a feed to see those ads while online -- when I'm tired of looking at those ads, I can stop them.") (Chris Saad)
5:20 pm -- Q&A: Trust and permission? We trust friends more than journalists on TV (explains popularity and rapid rise of social networking) -- puts Facebook and MySpace testimonials above other types of online advertising. Differences between targeted ads and spam -- if you don't "solicit" an ad -- it is spam.
5:29 pm -- Next panel: "Global Media Strategies" -- Chris Tolles (Topix), Loic Le Meur (Seesmic), Willie Pang (Yahoo!), Craig Blair (netus)
5:30 pm -- Differences in the way different countries consume media?
5:32 pm -- English rules (Loic Le Meur) -- and he's French! Most people have not heard of most popular French website Skyblog, because it is in French.
5:36 pm -- Subtle differences in way Australians consume media than US (less choice in Oz, view more of page) (Craig Blair)
5:37 pm -- Media consumption more local oriented in smaller places. Facebook has very few users in middle American small towns -- more local websites are more useful (Chris Tolles)
5:43 pm -- Different ways of generating revenue by region? Europe different from US.
5:46 pm -- Spain, Italy, Latin countries more into blogging, conversationalists, opinionated -- Wikipedia huge in Germany, blogging nearly non-existent. "Try blogging in Switzerland" (Loic Le Meur)
5:49 pm -- "Number one rule, try to understand the culture." (Loic)
5:50 pm -- Advertising dollars (online ad dollars) are in US and UK. Subscription based models work better in Asia. (Chris Tolles)
5:54 pm -- Ad revenue per online user -- #1 UK, #2 Australia, US is #3 (Ross Dawson). Fastest growing advertising markets: US, China, Russia, Brazil, UK (Source: Zenith Optimedia)
6:00 pm -- China fastest growing online users (and market). How do US and Australia break into that market? Is it even possible? (Chris Tolles)
7:14 pm -- Back from the dinner break; it's time for the next panel: "Future of Journalism" -- Phil Bronstein (Hearst Corp.), Tom Abate (MiniMedia Guy), Robert Scoble (FastCompany.tv), JD Lasica (Ourmedia) and Brian Lott (Burson-Marsteller)
7:16 pm -- "Is there a future for journalism?"
7:18 pm -- "The answer is 'I don't know' and anyone who tells you they do is not telling the truth. The real question is 'Who's going to pay for it?'" (Phil Bronstein)
7:23 pm -- "The great de-coupling" in the last 10 years -- alternative media forms -- "random acts of journalism" -- creating media -- taking photos, live streaming. (JD Lasica)
7:26 pm -- Journalism vs. bloggers. They need each other. Symbiotic relationship. (JD Lasica)
7:27 pm -- In the future the journalist will be the editor -- he/she will pull all the formats, all the bloggers and comments together to make the story. (Brian Lott)
7:27 pm -- Earthquake in China was Twitter'd -- Shanghai, Beijing, Hong Kong -- the "new journalist" is a "connector" the one that pulls all this together (Robert Scoble)
7:30 pm -- Tom Abate strongly disagrees with above comment -- "That's not journalism!"
7:31 pm -- "The bloggers and the Twitterers are beating the pants off the journalists!" (Robert Scoble)
7:39 pm -- "Journalism has to be de-coupled from the idea that only 'trained professionals' can do it." (Tom Abate)
7:40 pm -- "Blogging is this generation's wire service....Journalists have a responsibility to make sure these stories check out." (Brian Lott)
7:46 pm -- "Will journalists all be self-employed or working independently in the future?"
7:46 pm -- "Journalism could be like 'FriendFeed' -- someone pulls in the photo from Flickr, the AP report, the SF Chronicle story, etc. and there you have the story." (Robert Scoble)
7:53 pm -- Audio hook up with Sydney journalist panel not working -- future topic for "The Future of Media"?
7:56 pm -- We can see and hear Sydney again -- yay!
8:01 pm -- Sydney goes to lunch.
8:04 pm -- "Nobody blogs for money."
8:05 pm -- Someone just mentioned Edward R. Murrow -- on that note, "Good night, and good luck."